Las Vegas: India is a leading emerging market for Amazon’s global team and the team is working on equipping this voice-based assistant with the capacity of more regional languages to become an essential part of the living rooms of the country.
Although this smart speaker has just arrived in India a little while, the popularity of smart devices like Alexa is increasing rapidly in the country.
According to the International Data Corporation (IDC), the Amazon Smartphone market share of Amazon Echo was the highest at 59 percent in 2018, followed by Google Home’s 39 percent stake.
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Alexa’s Vice President and Chief Scientist Rohit Prasad said, “Yes, we are equipping Alexa with the capacity of regional languages for the Indian market, but these are in the early stages.”
At the moment, Alexa can understand some Hinglish Commands, but its number is quite low.
Prasad said apart from Amazon’s leading program “Re: Mars” here, “It is a challenge related to relevant, cultural as well as content for us, because the question is not that the language needs to be understood in Hindi. It can be done easily, but when Alexa speaks Hindi, it should come in Indian accent, there are many bids and accents, which must be understood by Alexa and the same Children will also be. “
According to him, even those jokes who look good in America will not be right in Indian languages.
Prasad said, “Our challenges are not about language, but culture, we believe in providing an excellent experience to please our customers, but not to give them half-way things. Are working to solve the Indian perspective. “
Apart from Alexa Hindi, Tamil, Marathi, Kannada, Bengali, Telugu and other regional languages will also speak.